INCREASE
CLOSE RATIOS
INCREASE
RENEWAL RATES
Sales and CX teams get trapped repeating the same pitch — even when it doesn't work. Frontline Coach gives you realistic AI roleplay scenarios with real-time coaching feedback, so every rep improves with every session.
HOW IT WORKS.
From setup to improvement in four simple steps.
Choose Your Scenario
Pick your department (Sales or CX), role, methodology, difficulty level, and optionally load your product knowledge. Don't want to pick from a static list? Generate fresh, AI-built scenarios tailored to your product and role — pick one or ask for more.
Practice with AI
Engage in realistic roleplay via text or voice. The AI pushes back with real objections and curveballs — just like a real client.
Get Coached Live
An AI coach monitors every exchange and gives you instant feedback on what’s working and what to improve.
Track & Improve
See your scores across 4 key skills, track strengths and weaknesses, and watch your readiness grow over time.
PRACTICE LIKE
IT’S A REAL CALL.
Voice-to-voice mode lets you speak naturally with the AI — just like a real demo or client meeting. Choose from 6 AI voice characters, practice in 11 languages, and get instant feedback on your delivery.
YOUR COACH.
ALWAYS WITHIN REACH.
Don't wait for your next practice session. Ask Coach is one click away, anywhere in the app — and it already knows your role, your methodology, and your product.
Ask Coach
Get instant advice anytime — anywhere.
Coaching Answer
Lead with the ROI calculator before discussing discount — anchor on value delivered this year, then address price from a position of proof, not defense.
FROM REAL CALLS
TO REAL COACHING.
Connect Zoom and Frontline Coach automatically turns your real sales calls into coaching intelligence — then lets you rehearse the exact objection that didn't land the first time.
Meeting Library
Ingested from your connected Zoom account.
Discovery Call — Enterprise Prospect
Tue 9:12 AM · 34 min
Buyer is still weighing price against a competitor and wants an internal security review before moving forward.
TRAIN IN
11 LANGUAGES
Our AI speaks your language. Practice your pitch with localized objection handling and culturally-aware coaching in 11 supported languages.
YOUR METHODOLOGY. YOUR RULES.
Practice using the exact framework your team follows. Choose from 12+ sales methodologies, 6 CX methodologies, and 8 coaching frameworks.
Sales Methodologies
CX Methodologies
Coaching Frameworks
EVERY REP.
EVERY SCENARIO.
Whether it’s a cold call, a demo, a renewal conversation, or a difficult client meeting — Frontline Coach lets your team practice and get coached in real-time.
Pipeline Machine
Master cold calling & objection handling with AI. →
Deal Closer
Win complex negotiations & demos. →
Retention Engine
Reduce churn & boost renewal rates. →
Ramp in Days.
Get new reps field-ready faster. →
Team Control.
Manage, track, and coach your team. →
Gamified Challenges
Every session scored. Win or lose. Track your readiness. Compete with teammates.
TRAIN ON YOUR ACTUAL PRODUCTS.
Import your product pages and documentation. The AI deep-researches your content in depth. Every roleplay is contextualized to what you actually sell — so your reps practice real demos, not generic ones. Once a product is trained, every session starts instantly — no waiting, no re-processing. Your reps get straight to practicing.
Product Knowledge Base
Acme CRM Pro — Enterprise Platform
Deep research complete • Last updated 2h ago
312 help articles indexed
AI Coach Suggestion
“Use the ROI calculator feature to counter the price objection.”
Roleplay context
Buyer is comparing you to two competitors on price.
Frequently Asked Questions
What is Frontline Coach?
Frontline Coach is an AI-powered roleplay and coaching platform for Sales and Customer Experience (CX) teams. Reps practice realistic conversations against AI-simulated clients and buyers, get real-time coaching feedback, and get scored on their performance across Discovery, Objections, Value, and Closing.
How much does Frontline Coach cost?
Frontline Coach starts at $9.99/month for the Starter plan. Pro is $24.99/month and adds voice-to-voice roleplay. Team is $34.99 per user/month and adds manager dashboards and team coaching tools. All plans are self-serve — no demo call or sales contact is required to sign up.
Does Frontline Coach support voice roleplay?
Yes. Voice Mode lets reps practice spoken, real-time conversations against 6 distinct AI voice characters in 11 languages, with feedback on delivery, not just content. Voice Mode is included on the Pro and Team plans.
Is Frontline Coach only for sales teams, or does it work for CX too?
Frontline Coach is built for both. It's one of the only AI roleplay platforms that combines Sales and Customer Experience practice natively, with 12+ sales methodologies and 6 dedicated CX methodologies (like HEART and LAER) built into the same product.
What sales and CX methodologies does Frontline Coach support?
Frontline Coach supports 12+ sales methodologies (including Challenger, SPIN, MEDDIC, Sandler, Solution Selling, and Gap Selling), 6 CX methodologies (including HEART, LAER, and Outcome-Based), and 8 coaching frameworks (including GROW, CLEAR, and OSCAR).
Do I need a demo to start using Frontline Coach?
No. Unlike most AI sales roleplay software, Frontline Coach is fully self-serve — sign up, pick a plan, and start your first roleplay session in minutes. Enterprise teams over 50 users can contact sales for custom onboarding, but it isn't required to get started.
